How Meghan Markle Turned Bad Reviews Into a Marketing Goldmine

Meghan Markle’s new Netflix show, With Love, Meghan, is getting dragged by critics, roasted on social media, and dismissed as “pointless” by some viewers. But guess what? It’s getting a second season.

That’s right. Despite all the negativity, Netflix just renewed it, proving once again that in today’s entertainment industry, it doesn’t matter if people love you or hate you—as long as they’re watching. And Meghan? She knows exactly how to turn that into a marketing win.

So let’s break down how With Love, Meghan is making money, even as people claim they can’t stand it.

People Swear They Hate It… But They’re Still Watching

If the show was truly a flop, Netflix wouldn’t bring it back. But they are—because the numbers speak louder than the criticism:

• With Love, Meghan hit Netflix’s Top 10 within 24 hours of release.

• It climbed from No. 6 to No. 5 in just a day.

• Even those who claim they don’t care about Meghan are watching just to see what the hype (or hate) is about.

And Netflix? They love this kind of reaction. The more people talk about a show—whether to praise it or rip it apart—the more their algorithm pushes it. More controversy = more views.

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How Meghan Turned a “Bad” Show Into a Marketing Strategy

Some people think Meghan is just desperate for attention, but she’s actually playing the media like a pro. The entire marketing strategy behind With Love, Meghan is designed for engagement, and it’s working.

1. Netflix’s Algorithm = Free Publicity

Ever wonder why Netflix keeps showing you the same shows over and over? That’s the algorithm at work. When people watch something (even to hate-watch), it signals to Netflix that the show is worth pushing to more viewers.

2. Social Media Is Doing the Marketing for Her

Go ahead—roast the show on Twitter, make TikToks about how “boring” it is, or post memes. Guess what? You’re still talking about it. And in today’s world, attention is the most valuable currency.

3. The “Relatable” Factor (Even If It’s Not Real)

The show makes Meghan seem like an everyday person—cooking, gardening, and chatting with celebrity friends. It’s a carefully crafted image, and whether people believe it or not doesn’t matter—it gets them talking.

4. The Hate-Watch Effect = More Views

People love to say they’re “boycotting” the show, but somehow… they still know every detail about it. Hate-watching is real, and it’s a huge reason why the show is successful.

From Bad Press to Big Paychecks: The Secret to Meghan’s Success

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If you think this strategy is new, think again. Plenty of celebrities have turned bad press into big money:

• The Kardashians – People have called their show “fake” for years… and yet, they’re still billionaires.

• Miley Cyrus – Her Bangerz era was “controversial,” but her concerts sold out instantly.

• Paris Hilton – The media made fun of her, and now she’s a business mogul worth millions.

Meghan is doing the same thing—taking the criticism, keeping her name in headlines, and turning it into profit.

So… Who’s Really Winning Here?

Let’s look at the scoreboard:

• Meghan? Getting paid by Netflix.

• Netflix? Making money off all the buzz.

• People “boycotting” the show? Still watching and keeping it trending.

And now, with Season 2 on the way, this cycle will repeat all over again. More memes, more tweets, more people watching just to see if it’s really that bad—and more money in Meghan’s pocket.

Hate Doesn’t Matter When You’re Making Millions

At this point, it’s obvious: Meghan doesn’t need people to like her. She just needs them to keep watching, tweeting, and talking about her.

The bad reviews? Irrelevant.

The social media hate? Free advertising.

The “boycotts”? Helping her show get renewed.

So, while the internet argues about whether With Love, Meghan is “pointless” or “brilliant,” she’s sitting back, cashing her checks, and planning for Season 2.

And if that’s not a marketing win, what is?